MELU
SERVICES
GRAPHIC DESIGN
BRANDING
YEAR
2025
INFO
MELU is a fashion brand focused on providing on trend clothing pieces with a streetwear twist. They emphasises bold aesthetics, ethically sourced materials, and limited releases to curate an identity that provides it's customers with exclusive drops, whilst honours it's decision to avoid the fast fashion identity.
PROBLEM
Melu wanted to create a brand image that was bold, along with having a brand voice that spoke to both current and previous generations.
SOLUTION
The solution that was agreed upon for their rebrand was to relaunch the brand identity with their latest drop called 'Nostalgia'. Taking notes from the Y2K aesthetic to really drive the bold identity along with being able to speak with current and previous generations as Y2K at the time was back in trend.
