BLAIRE
SERVICES
PACKAGING DESIGN
SOCIAL MEDIA
BRAND
YEAR
2026
INFO
Blaire is a modern skincare and beauty brand. The products are made to enhance rather than cover. The brand balances skincare and makeup in a way that feels natural and considered. The targetr audience for this product is to a younger audience and the branding should reflect that.
PROBLEM
The primary problem that was identified finding the balance between impact and creating a natural identity. The products needed to be seen on the shelf and not blend it with it's competitors, whilst also ensuring it's hitting the target audience.
SOLUTION
The approach I had with this project was simplicity, femininity and bold. I want the feeling of being able to standout whilst not dominating and being overbearing. Almost like being the secret ingredient to you daily skincare, and being a for those who know what's up.
