BREWED
SERVICES
WEB DESIGN
BRANDING
YEAR
2026
INFO
Brewed Belfast is an independent coffee roaster established in the heart of Belfast. The core brief was to develop a brand identity that not only captured the unique culture and energy of the city but also ensured instant visual differentiation within a competitive market.
PROBLEM
Our primary challenge was two-fold: creating a truly authentic representation of Belfast’s cultural spirit while ensuring the resulting branding stood out as a distinctive, independent player in the crowded coffee industry.
SOLUTION
I developed a dual strategy to achieve both authenticity and uniqueness. First, we executed a highly curated visual simplification process, eliminating typical or conventional branding elements to guarantee immediate independence and differentiation for Brewed Belfast. For the cultural tone, we analysed Belfast’s unique architectural blend—the contrast between Victorian industrial architecture and modern glass structures. Recognising that the enduring, defining characteristic of the city is its historic core, we chose to adopt a grunge aesthetic with a sophisticated modern edge. This look honours Belfast's rugged past while signaling a fresh, contemporary roasting experience.
